This book-- the third in the Movements in Entrepreneurship series-- examines entrepreneurship as a societal phenomenon. It provides an in-depth study of the social aspects of entrepreneurship, illustrating how entrepreneurship affects society. The need to move beyond economy to disclose...

Klappentext: Früher prägten gesellschaftliche Ereignisse und Revolten eine Generation. Das hat sich spätestens in den Neunzigerjahren verändert: Die Heranwachsenden bezogen ihre Identität nicht mehr aus kollektiven Protesterlebnissen, sondern aus dem Konsum von Marken. Daher zielt die...

"This book is a lively and hands-on exploration of corporate-NGO alliances. It offers original insight to understand why alliances exist and to what end. It also looks into the asymmetries between partners and dwells on three crucial aspects of alliances management : alliance capacity...