Purpose – The purpose of this study is to identify the main cultural factors that influence Latin American consumers’ intentions to purchase US brands. Although culture and cultural orientation have been well researched in international business and marketing literature, there is a lack of...

Purpose – This study attempts to understand the impact of relational switching costs and satisfaction on commitment as well as its impact on the satisfaction – commitment link in a supplier‐to‐manufacturer context in manufacturing. Design/methodology/approach – The data for this study...

Purpose – In the current highly competitive marketing environment, there are few situations in which customers attempt to build and maintain relationships with marketers. In large‐format retail situations, customers maintain a non‐personal association with the store and personal...

Purpose Bank customers’ perceptions of service quality and service image of Islamic banks may differ from those of conventional banks. The purpose of this paper is to examine the differing perceptions of customers of Islamic and conventional banking systems in an emerging market, which has...

Purpose – The purpose of this paper is to advance the understanding of the relationship between firm-level governance mechanisms and firm performance using a contingency framework. The contingency framework is based on an integration of agency theory, stewardship theory, resource dependence...

Purpose – This paper attempts to identify the emerging themes that can shed light on the sales and marketing issues and challenges being faced by global hospitality organizations. Design/methodology/approach – The paper utilizes a multi‐method approach for data collection. A thorough...

Purpose – This paper aims to address the issue of balance of power among stakeholders in the context of destination marketing and to offer direction for managing its diverse set of stakeholders. Design/methodology/approach – A qualitative approach is used to provide a clearer insight into...

Purpose – This paper aims to highlight an Indian festival’s contribution to cultural and economic well-being. Design/methodology/approach – This study utilizes a qualitative approach to analyze the impacts of Ganesh Chaturthi festival, which is annually celebrated over a period of two...

Purpose: Cross Cultural and Strategic Management (CCSM) began publication in 1994 and completed its 27th year in 2020. The purpose of this study is to provide a bibliometric analysis of CCSM during the period between 1994 and 2020. Design/methodology/approach: The study uses a variety of...