Yeo, Amy Chu-May; Lee, Sky Xiu-Mei; Carter, Steve - In: Social Responsibility Journal 14 (2018) 3, pp. 448-468
Purpose: The purpose of this study was to examine the influence of adopted corporate social responsibility (CSR) constructs, which include economic, legal, ethical and philanthropic responsibilities, on the intended buying behaviour of Malaysian consumers. The study also aims to investigate the...