Recent trends in e-finance have shown that mobile technology is growing, and with this growth come new opportunities for deploying new services for customers. The purpose of this study is to explore how the healthcare industry can be more innovative in its use of social media. The literature was...

A mobile advertising study conducted with college students evaluated the effect of a mobile advertisement's message length on the receiving mobile user's perceptions of informativeness, entertainment and consequent attitude toward the advertisement, as well as cultural, gender or age...

This paper investigates how the size and type of financial intermediaries affect the adoption of online banking features. One hundred and ten commercial banks, savings banks and credit unions of different sizes, and state coverage were studied. Service feature ranges from basic services such as...

The main purpose of this study is to identify mobile payment opportunities and what factors affect the user acceptance of mobile payments in Sri Lanka. This study was carried out through a situational analysis and an in-depth questionnaire survey. This study identifies Perceived Usefulness (PU),...

Data envelopment analysis (DEA) has observed as a powerful instrument for benchmarking the performance of various organisations when multiple variables are taken into account. The advantage of such an analysis is its competency to measure the efficiency of the firm in multifarious dimensions....

We investigate the drivers behind the use of alternative trading systems for a sample of self-directed online investors. The results show that the factors explicit transaction costs, trading times, awareness of alternative trading systems and degree of personal involvement in the transaction all...

This study found that the selected constructs, viz. product attributes, distribution and service and promotion have significant impact on consumer (choice) buying behaviour, while product, price, distribution (internal variables), customer care and brand reputation have significant impact over...

In this paper, we attempt to solve the Multiple Campaign Assignment Problem (MCAP) using the Differential Evolution (DE) technique. We believe that the solution of MCAP can enhance business growth and consequently enhances the e-readiness ranking of a country. Multiple campaign assignment is a...

E-banking is the delivery of banking services through electronic communication. It uses technological methods to provide financial services to consumers. During the course of the paper, the authors seek to explore the legal framework which governs e-banking in India. The present paper has been...