The study functions as marketing intelligence inputs for the UK Government, the British Council as well as academic marketing planners for constructing their marketing opportunities‐threats audits, it investigates international students’ perception about the UK education and it researches UK...

Purpose – To highlight the potential (as well as perceived barriers) to the wider use of GIS in educational marketing. Design/methodology/approach – Five case studies were conducted in order to identify the GIS capabilities that would be required by a typical educational institution. Using...

Purpose – This paper aims to test and compare the relative efficacy of three measuring instruments of service quality (namely Higher Education PERFormance (HEdPERF), SERVPERF and the moderating scale of HEdPERF‐SERVPERF) within a higher education setting. The objective was to determine which...

Purpose – The aim of this paper is to review the debate on the purpose, focus and necessity of UK undergraduate marketing education. Design/methodology/approach – Assumptions in this debate are challenged by the collection and analysis of interview data from practitioners, alongside...

Purpose – The aim of this paper is to assess the motives, expectations and preparedness of postgraduate marketing students, and discuss possible implications for postgraduate marketing education in the UK. Design/methodology/approach – The research uses primary data collected from...

Purpose – This paper aims to explore the process that undergraduates go through in selecting universities and courses in the context of an increasingly marketisated higher education (HE) where students may see themselves as consumers. Design/methodology/approach – The process students go...

Purpose – The potential to provide customers with information about experience and credence qualities in advance of purchase has resulted in widespread recognition of the significance of brands in relation to consumer choice in the service sector. Arguably, what is of particular significance...

Reports extracts from an exploratory, cross‐sectional study undertaken in the rapidly changing environment of UK higher education. Begins with introductory material covering some recent changes in higher education and the relevance of marketing and market segmentation to institutional...

An historical saunter is taken through the development of approaches, legal and organisational, to deal with whistleblowing. Whistleblowing engenders strong emotions, and it is not surprising that some of the early pioneers met with stiff resistance. Some classic whistleblowing cases are...

Effective leadership in any organization is a crucial component of overall organizational success. While many aspects of management and leadership are common to most organizations, colleges and universities present special challenges in both their fundamental character and in practice. The...