Purpose: This paper aims to use a unique statistical analysis tool to examine the importance and performance of critical brand community constructs and indicators to make concrete recommendations for brand community managers going forward. Design/methodology/approach: An online survey was used...

Purpose: Relying on the importance-performance theory first established by Martilla and James (1977), this research paper utilizes a unique statistical analysis instrument embedded into the SmartPLS software. It explores the importance and performance of key project management constructs and...

Purpose: Brand communities are an increasingly important way for brands to interact with their customers, as they give brands an opportunity to learn from and interact with people with a demonstrated interest in the brand. Literature has explored the difference between lurkers and posters...

Purpose: The purpose of this research is to compare two different sample populations (student and general) to determine the impact of brand community motives on brand community engagement. Design/methodology/approach: Two samples were drawn for the purpose of the current research. The first...

Purpose: Drawing upon the relational exchange theory, the longitudinal relationship between various stages of project management customer satisfaction, value for money and repurchase intent are examined. Design/methodology/approach: Using a survey questionnaire, data were gathered over four...