"A solid framework for businesses to create a market-developing strategyBusiness transformation is a key executive management initiative that attempts to align people, process, and technology initiatives of an organization more closely with its business strategy and vision to support and help...

The paper is an outcome of thinking of business as an inseparable amalgam of people process and product. In other words, business is a workspace where people and process meet to co-create product and services. The paper highlights the people aspect of the business as the spirit that unites...