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International market assessment: Site selection in service firms
Reuter, Ute; Burr, Wolfgang - Fakultät Wirtschafts- und Sozialwissenschaften, … - 2011
Location is a neglected factor within international scientific research in spite of its increasing importance in corporate practice. Selection of severely flawed or completely unsuitable sites can lead to partly or complete withdrawal from country markets, closure of subsidiaries and financial...
Persistent link: https://www.econbiz.de/10010957544
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International market assessment: Site selection in service firms
Reuter, Ute; Burr, Wolfgang - 2011
Location is a neglected factor within international scientific research in spite of its increasing importance in corporate practice. Selection of severely flawed or completely unsuitable sites can lead to partly or complete withdrawal from country markets, closure of subsidiaries and financial...
Persistent link: https://www.econbiz.de/10010310833
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Zusammenarbeit in internationalen Projekten : Internationalisierung von Dienstleistungen mit der MARIS-Methode
Böhmann, Tilo; Prilla, Michael; Reuter, Ute; … - In: Systematische Gestaltung von Leistungen und Prozessen …, (pp. 7-37). 2009
Persistent link: https://www.econbiz.de/10003944818
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Dimensionen und Herausforderungen effizienter Standortentscheidungen
Reuter, Ute; Bennewitz, Sandra; Fischmann, Britta; … - In: Export und Internationalisierung wissensintensiver …, (pp. 233-273). 2010
Persistent link: https://www.econbiz.de/10003955812
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Lessons learned
Prilla, Michael; Reuter, Ute; Schermann, Michael; … - In: Implementing international services : a tailorable …, (pp. 245-258). 2011
Persistent link: https://www.econbiz.de/10009356668
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Systematic service internationalization processes : the case of M-ALPHA
Bennewitz, Sandra; Reuter, Ute; Prilla, Michael; Burr, … - In: Implementing international services : a tailorable …, (pp. 189-211). 2011
Persistent link: https://www.econbiz.de/10009356673
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Market assessment : the choice of location method
Reuter, Ute; Burr, Wolfgang - In: Implementing international services : a tailorable …, (pp. 121-138). 2011
Persistent link: https://www.econbiz.de/10009356680
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International market assessment : site selection in service firms
Reuter, Ute; Burr, Wolfgang - 2011
Location is a neglected factor within international scientific research in spite of its increasing importance in corporate practice. Selection of severely flawed or completely unsuitable sites can lead to partly or complete withdrawal from country markets, closure of subsidiaries and financial...
Persistent link: https://www.econbiz.de/10009565573
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Erscheinungsformen und Determinanten des Dienstleistungsexport
Burr, Wolfgang; Reuter, Ute - In: Internationales Management im Umbruch : …, (pp. 143-168). 2007
Persistent link: https://www.econbiz.de/10003497595
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Effizienz methodischer Standortwahl von Dienstleistungsunternehmen
Reuter, Ute; Zeugner, Sandra; Fischmann, Britta; Burr, … - In: Ausländische Direktinvestitionen : neuere …, (pp. 163-189). 2008
Persistent link: https://www.econbiz.de/10003677785