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Post-Crisis Sports Marketing B...
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Goldman, Michael M.
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European Sport management quarterly : ESMQ
1
International journal of sport management and marketing : IJSMM
1
Managing global transitions : international research journal
1
Marketing Communications and Brand Development in Emerging Economies Volume I : Contemporary and Future Perspectives
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ECONIS (ZBW)
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Post-crisis sports marketing business model shifts
Goldman, Michael M.
- In:
Managing global transitions : international research journal
9
(
2011
)
2
,
pp. 171-184
Persistent link: https://www.econbiz.de/10009567984
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2
Sponsorship: practices and benefits in emerging markets
Goldman, Michael M.
;
Netto, Gabriela Klein
;
Lin, Shiling
; …
- In:
Marketing Communications and Brand Development in …
,
(pp. 83-102)
.
2022
Persistent link: https://www.econbiz.de/10013274598
Saved in:
3
Rebranding : the effect of team name changes on club revenue
Agha, Nola
;
Goldman, Michael M.
;
Dixon, Jess C.
- In:
European Sport management quarterly : ESMQ
16
(
2016
)
5
,
pp. 675-695
Persistent link: https://www.econbiz.de/10011641182
Saved in:
4
I am distinctive when I belong : meeting the need for optimal distinctiveness through team identification
Goldman, Michael M.
;
Chadwick, Simon
;
Funk, Daniel C.
; …
- In:
International journal of sport management and marketing …
16
(
2016
)
3/6
,
pp. 198-220
Persistent link: https://www.econbiz.de/10011641968
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