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Dynamic pricing support systems for DIY retailers : a case study from Austria
Natter, Martin; Reutterer, Thomas; Mild, Andreas - In: GfK marketing intelligence review (2009) 1, pp. 46-53
Persistent link: https://www.econbiz.de/10009893793
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Retail revenue management
Mild, Andreas; Natter, Martin; Reuterer, Thomas; … - In: European retail research 23 (2009) 2, pp. 89-106
Persistent link: https://www.econbiz.de/10009924836
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Strategic diversification and capacity utilization
Pennings, Enrico; Natter, Martin - In: International journal of production economics 72 (2001) 3, pp. 261-272
Persistent link: https://www.econbiz.de/10006275210
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Analyse von Marktsegmenten mit Hilfe konnexionistischer Modelle
Hruschka, Harald; Natter, Martin - In: Journal of business economics : JBE 63 (1993) 5, pp. 425-442
Persistent link: https://www.econbiz.de/10007094461
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Practice Prize Report-Planning New Tariffs at tele.ring: The Application and Impact of an Integrated Segmentation, Targeting, and Positioning Tool
Natter, Martin; Mild, Andreas; Wagner, Udo; Taudes, Alfred - In: Marketing science : the marketing journal of the … 27 (2008) 4, pp. 600-609
Persistent link: https://www.econbiz.de/10008094140
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Der Wiener Strommarkt nach der Liberalisierung : eine Analyse mit Hilfe eines simultanen Segmentierungs- und Mapping Ansatzes
Mild, Andreas; Natter, Martin; Taudes, Alfred - In: Transfer, Werbeforschung & Praxis : Zeitschrift für … 48 (2003) 3(200), pp. 13-17
Persistent link: https://www.econbiz.de/10008117801
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Abhandlungen - Die Planung neuer Tarife bei tele.ring mittels eines integrierten Segmentierungs-, Zielmarktfestlegungs- und Positionsierungstools.
Natter, Martin; Mild, Andreas; Wagner, Udo; Taudes, Alfred - In: Marketing : ZFP ; journal of research and management 29 (2007) 3, pp. 195
Persistent link: https://www.econbiz.de/10007793921
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Understanding a firm's openness decisions in innovation
Drechsler, Wenzel; Natter, Martin - In: Journal of business research : JBR 65 (2012) 3, pp. 438-446
Persistent link: https://www.econbiz.de/10009819655
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Does Private Label Quality Influence Consumers’ Decision on Where to Shop?
Nies, Salome; Natter, Martin - In: Psychology & marketing 29 (2012) 4, pp. 279-293
Persistent link: https://www.econbiz.de/10009847656
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Do Price Charts Provided by Online Shopbots Influence Price Expectations and Purchase Timing Decisions?
Drechsler, Wenzel; Natter, Martin - In: Journal of interactive marketing : a quarterly … 25 (2011) 2, pp. 95-110
Persistent link: https://www.econbiz.de/10008997423