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Asongu, Simplice
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Genakos, Christos
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Telecommunications policy : the international journal of digital economy, data sciences and new media
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Young consumers : insight and ideas for responsible marketers
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SpringerLink / Bücher
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The silver market phenomenon : business opportunities in an era of demographic change
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Research
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The silver market phenomenon : marketing and innovation in the aging society
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Tourism management : research, policies, practice
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NBER Working Paper
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Zielgruppen im Konsumentenmarketing : Segmentierungsansätze - Trends - Umsetzung
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Harvard business review : HBR
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Journal of travel and tourism marketing
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Information economics and policy : IEP
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Planung & Analyse : Zeitschrift für Marktforschung und Marketing
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Health marketing quarterly
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Marketing intelligence & planning
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Harvard-Business-Manager : das Wissen der Besten
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Innovation durch Smartphone & Co. : die neuen Geschäftspotenziale mobiler Endgeräte
15
Journal of fashion marketing and management
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Journal of regulatory economics
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World development : the multi-disciplinary international journal devoted to the study and promotion of world development
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International journal of industrial organization
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101
So managen sie Hyperwachstum
Izosimov, Alexander V.
- In:
Harvard-Business-Manager : das Wissen der Besten
30
(
2008
)
9
,
pp. 74-84
Persistent link: https://www.econbiz.de/10003744601
Saved in:
102
Estimating switching costs in mobile telephony in the UK
Grzybowski, Lukasz
- In:
Journal of industry, competition and trade
8
(
2008
)
2
,
pp. 113-132
Persistent link: https://www.econbiz.de/10003744693
Saved in:
103
Technische Produkte im Haushaltsalltag von Senioren, Teil 1 : Probleme und Wünsche dargestellt am Beispiel des Mobiltelefons
Baier, Elvira
;
Blechinger-Zahnweh, Monika
- In:
i-com : journal of interactive media
7
(
2008
)
2
,
pp. 44-47
Persistent link: https://www.econbiz.de/10003744786
Saved in:
104
Investigating installers' readiness to use mobile B2B communication : findings from Denmark
Jensen, Morten Bach
- In:
The journal of brand management : an international journal
16
(
2008/09
)
1/2
,
pp. 51-62
Persistent link: https://www.econbiz.de/10003763482
Saved in:
105
Telecoms: protecting customers from the mis-selling of mobile telecommunications services
Risino, Richard
- In:
Journal of direct, data and digital marketing practice …
10
(
2008/09
)
1
,
pp. 75-76
Persistent link: https://www.econbiz.de/10003763980
Saved in:
106
An empirical study of consumers' acceptance of wireless advertising : a case study of Iranian mobile device users
Sanayei, Ali
;
Mirzaei, Abas
- In:
Journal of international marketing and marketing research
33
(
2008
)
3
,
pp. 115-130
Persistent link: https://www.econbiz.de/10003764976
Saved in:
107
Affordable communication for rural communities
Skarp, Mika
;
Bansal, Raj
;
Lovio, Raimo
;
Halme, Minna
- In:
Sustainability challenges and solutions at the base of …
,
(pp. 307-325)
.
2008
Persistent link: https://www.econbiz.de/10003765549
Saved in:
108
Moderating effects of job relevance and experience on mobile wireless technology acceptance : adoption of a smartphone by individuals
Kim, Sang Hyun
- In:
Information & management : the internat. journal of …
45
(
2008
)
6
,
pp. 387-393
Persistent link: https://www.econbiz.de/10003766997
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109
The impact of SMS advertising on members of a virtual community
Nantel, Jacques
;
Sekhavat, Yasha
- In:
Journal of advertising research
48
(
2008
)
3
,
pp. 363-374
Persistent link: https://www.econbiz.de/10003768834
Saved in:
110
Measuring consumer interactivity in response to campaigns coupling mobile and television media
Davis, Robert
;
Sajtos, Laszlo
- In:
Journal of advertising research
48
(
2008
)
3
,
pp. 375-391
Persistent link: https://www.econbiz.de/10003768838
Saved in:
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