Die Medienbranche wird zunehmend intensiver aus wirtschafts- und managementwissenschaftlicher Perspektive analysiert. Gerade die problematische Ertragslage sehr vieler Medienunternehmen im neuen Jahrtausend zeigt, dass es für den Unternehmenserfolg wichtig ist, dass neben den inhaltlichen...

"Stakeholder theory is used for many purposes in a wide array of disciplines. It was intended to serve as a strategic management tool for business and society relationships in a capitalist system. While it has broad scholarly appeal, it is still somewhat controversial and is considered to be...

Part I: Entrepreneurship and entrant-incumbent dynamics. Negotiating for the market / Joshua S. Gans -- Innovation policies / Ramana Nanda and Matthew Rhodes-Kropf -- Nuanced role of relevant prior experience: sales takeoff of disruptive products and product innovation with disrupted technology...