In the present era of social and media mobility the importance of meeting and exceeding the tourists’ needs by offering added value is a key factor to the future and sustainability of any region or tourism destination. However, the financial resources available are gradually scarcer and...

The present article focuses on the effective application of the Institutional Theory as a theoretical perspective in scientific studies. The particular goal is to present a literature review about the Institutional Theory applied to the tourism industry, particularly the wine tourism segment....

This research explores the European Consumer Satisfaction Index model applied to higher education in tourism by accounting for unobserved heterogeneity. In particular, it intends to identify segments of Higher Education Institutions’ consumers based on the structural model estimates of the...

Marketing has been increasing its focus on the role of the five human senses in consumer behaviour, since research under the experiential paradigm has pointed to multisensory stimuli as intensifiers of consumers’ experiences, such as tourist experiences. Whereas previous studies in tourism...

Sports events have been used to promote host communities in the global marketplace. A model of strategic leveraging of sport events was created by Chalip (2004), where one of the strategic goals is to “enhance host´s destination image”. This paper presents the findings of a research related...

Sex and romance are part of everyday life and therefore are part of the contemporary tourism experiences. Tourism, such as has been stressed by the literature, consists of a rupture with the everyday life – a liminal space-time which enables liminal behaviours. In these behaviours one can...

The main objective of the present work is to empirically show how a set of environmental variables affects the adoption of new technologies by small firms. We report the results of the application of a common questionnaire to a sample of 167 small and medium sized firms from clothes, textile and...

Taking care of a dependent person means to supply those needs that this person cannot satisfy by himself due to his lack of independence or autonomy (Henderson). Care is transmitted from one generation to another as a social practice and as a cultural heritage. It is taught through culture and...

The destination is the basic unit of analysis and management action, and yet it is recognisably the most difficult unit to manage and market. As global competition increases and consumers become more skilled and empowered, destinations striving for survival and competitiveness in the marketplace...

The differentiation of tourism destinations depends on the innovative integration of local cultural and natural characteristics of the territory into the regional touristic supply. A panel data model is used to identify – and to confirm – the influence of these “new” conditions for...