Kumra, Rajeev; Agndal, Henrik; Nilsson, Ulf - In: Journal of Business & Industrial Marketing 27 (2012) 3, pp. 196-210
Purpose – This paper seeks to explore how Indian buying firms practise an open book (OB) policy in supplier relationships in three industries, i.e. the vehicle industry, the construction industry and the information technology industry. It also aims to study determinants of open book...