We study commercialization of personal data through personalized advertising by a content platform. Content consumption … power and in quality to stimulate content consumption. The profit-maximizing tariff is zero if productive data are highly … pay entirely with personal data because then content consumption optimally trades off improvements in user experience …

media platform can credibly threaten to remove news content. We provide some guidance on how to design a policy that …

with traditional media, several novel features have appeared: On the content side, aggregation by third parties that have … no editorial policy and user-generated content have become increasingly important. On the advertiser side, fine … studies also look at content provision and the interaction between the two. …