Brand confusion takes place when a person views an advertisement for a particular brand as a communication about a different brand. This empirical study was conducted in a sample of 134 men and women and based on 24 mass tourism destination advertisements of 8 different Mediterranean countries....

With the passage of time people come to know that, investigating the brand social media, the brand familiarity and information quality on the future purchase intention is very impactful. In spite of appreciation of brand familiarity and information, quality prominence in brand communities,...

we analyzed the balance sheet data of a mechanical components company in northern italy in order to re valuate the trademark at which the company can register the trademark in the balance sheets thanks to a re valuation law for firms - i adopt multivariate OLS regressions, as well as stochastic...

Advertising has become increasingly international. More than ever before, corporations are looking beyond their own country's borders for new customers. Faster modes of shipping, the growth of multinational corporations, rising personal income levels worldwide, and falling trade barriers have...

Cutting out the intermediary and selling directly to consumers is an increasingly common strategy by manufacturers. We develop a structural model of vertical relations where manufacturers bargain with retailers and sell their products directly to consumers. Direct sales generate potential...

The closure of international borders due to COVID-19 has made it difficult to plan the timing of orders along the entire global value chain. This negatively affected the ability to timely produce the desired and ordered customers‘ furniture. As a result, when communicating with customers and...

The process of consumption has generally been regarded as a result of economic inequality, not as a source of it. However, in this paper, I show that firms obtain economic rents from consumers in the process of consumption because firms manipulate consumers by placing “lawful” disinformation...