Jang, Wooyoung (William); Byon, Kevin K.; Williams, Antonio - In: Sport, Business and Management: An International Journal 11 (2021) 5, pp. 620-646
Purpose: While each genre and gender has been revealed as significant moderators for esports gameplay intention, exploring the interaction effects between genre and gender could broaden our understanding of the drivers’ relative effects on esports gameplay intention. Thus, the purpose of this...