Purpose – The purpose of this paper is to examine the relationships between product‐ and store‐related attributes of eco‐fashion and fashion consumers’ eco‐fashion consumption decisions; and if such relationships are subject to the price premium level of eco‐fashion....

Purpose – The aim is to understand customers' willingness, or unwillingness, to pay a price premium in the market for consumer packaged food and what kind of images brands can use in order to achieve a price premium. Design/methodology/approach – The study is based on a quantitative survey...

Organic cotton production in Uganda is rising mainly due to the promotional efforts of private multinational cotton exporting companies. Nonetheless, the sustainability of organic cotton projects and their ultimate impact on poverty reduction will depend on the relative profitability of organic...

Purpose – A loyalty program might influence buyer behavior in several ways. Prior research offers evidence that buyers might increase the frequency of purchases and volume per occasion in a loyalty program; however, the effect on buyers' price tolerance has not been studied before. The aim of...

Purpose – This paper aims to examine the effects of providing more information (e.g. product and price) and enhancing the interactivity of a website on consumers' willingness to pay price premiums. Design/methodology/approach – An experiment tests the proposed framework and corresponding...

Purpose – The aim of this paper is to develop a two‐stage decision model of vertical integration by breaking down integration decisions into two stages: extent of integration and direction of integration. Design/methodology/approach – The study uses price premium as a proxy for...

Purpose This study examines the effect of corporate social responsibility (CSR) capabilities on corporate association and, consequently, customer orientation and price premium, which are key to competitive advantage. Design/methodology/approach This study adapts survey instrument targeting...