This paper identifies social network analysis (SNA) as a newly emerging methodology for the study of on-line communities in marketing. In order to examine what constitutes SNA, this paper reviews prior research on the topic: data-gathering techniques, measures of network structure (density,...

Divers auteurs ont montré l’importance des relations de collaboration inter-organisationnelles pour les performances, le mode de gouvernance ou la trajectoire des entreprises de biotechnologie. La plupart de ces travaux analysent exclusive-ment les accords contractuels passés entre les...

Various authors have shown the importance of collaborative relationships for inter- organizational performance, the mode of governance or the trajectory of biotechnology companies. Most of these works analyze the exclusive contractual agreements between companies and their main relationships...

Considerable media attention was focused on how U.S. presidential candidates in 2008 integrated Facebook and other social networking sites into their campaign strategies. In this context, understanding the formation and utilization of online social networks becomes important. Social network...

In this research, we study social desirability and demand artifacts in light of the increasing use of on-line studies. Our experiment shows that this data collection medium does not always reduce these biases. First, when an attractive interviewer appears on the cover page of an on-line study,...

The place marketing concept is one of the popular concepts to analyze and promote countries, regions, cities and towns. The intensification of competition for investment, tourism and human resources among European cities and towns has increased the importance of being unique. Consequently this...

In the rural areas where there is an economic potential clearly defined by the agricultural or commercial activities, tourism is the business key within reach. Under the circumstances, the socio-economic reflex takes the form of developing projects for tourist services, especially in the places...

Dissatisfied customers often use social media to voice their complaints effectively, and firms strive to find solutions about how to respond to publicly visible service failure posts. We add to the emerging literature on complaint handling via social media by examining how complaining customers...

Purpose - The aim of this study is to investigate the most important criteria that prompted tourists to visit a destination. In the present paper we will attempt to examine the factors affecting tourists to select a destination, the factors motivating tourists to select a destination and if...

The present research focuses on the differences that the tourists' belonging to two unlike cultural groups - i.e., low uncertainty avoidance individualists versus high uncertainty avoidance collectivists - imposes on the performance of the model explaining the generation of satisfaction and...