issues. There has been made in summary „The theoretical value of the brand-building model for the buyer“. In the second part … of the work it has been done the JSC „Eternit Baltic“ brand value enhancing solutions studio. According to it and a …“ buyers estimate the brand value of 1, i.e. it perceived benefits of their costs. It has been identified that the JSC „Baltic …

.KEY Words: brand, brand value, company’s valueResearch object – valuation of brand.Research aim – to do analysis of brand … valuation approaches and methods and to compose integrated model of brand valuation.Objectives: 1) to describe the concept of … brand, its value and its influence on company’s value;2) to compare and to analyze methods of brand valuation;3) to …

Brand value. …