He, Hongwei; Wang, Weiyue; Zhu, Weichun; Harris, Lloyd - In: European Journal of Marketing 49 (2015) 11/12, pp. 1751-1776
Purpose – This paper aims to advance the literature by testing the boundary of this relationship with reference to a key construct in employee performance in the service domain: employee customer orientation. Organizational identification refers to employees’ perceived oneness and...