Prawira, Natasha A.; Sihombing, Sabrina O. - In: ASEAN marketing journal : Association of Southeast … 13 (2021) 1, pp. 66-85
relationship between scarcity and serendipity information moderated by hedonic values and their influence towards online impulsive … relationship between scarcity, serendipity information moderated by social shopping, adventure shopping, value shopping, relaxation …, the scarcity and chance of information as independent variables are moderated by the value of hedonic shopping, namely …