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Creating demand : generate cool, custom marketing ideas
Tabío, Gerardo V.; Beamer, Sally - 2009
Persistent link: https://www.econbiz.de/10003842807
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The entrepreneur’s go-to-market innovation strategy : towards a decision-analytic framework and a road mapping process to create radically successful businesses driving spectacular...
Gwanyebit Kehbila, Anderson - In: Journal of small business and entrepreneurship : JSBE 33 (2021) 6, pp. 689-716
Persistent link: https://www.econbiz.de/10012623261
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Research on the innovation of marketing management mode under the digital transformation of textile and garment enterprises
Liu, Jiahua; Liu, Zhenjian; Xu, Yunbao - In: Journal of information & knowledge management : JIKM 23 (2024) 1, pp. 1-19
Persistent link: https://www.econbiz.de/10014533763
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Cooperative criticism : when criticism enhances creativity in brainstorming and negotiation
Curhan, Jared R.; Labuzova, Tatiana; Mehta, Aditi - In: Organization science : a journal of the Institute for … 32 (2021) 5, pp. 1256-1272
Persistent link: https://www.econbiz.de/10012665668
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How can we generate innovative ideas for new product development?
Mandal, Pratap Chandra - In: International journal of quality and innovation : IJQI 5 (2020) 1, pp. 17-32
Persistent link: https://www.econbiz.de/10012521537
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Refocusing on R&D model or redefining marketing strategy? : Anticipating sustainability for generic pharmaceutical industry
Barei, Fereshteh; Le Pen, Claude - In: Journal of medical marketing : device, diagnostic and … 14 (2014) 2/3, pp. 81-90
Persistent link: https://www.econbiz.de/10010517757
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The contribution of dynamic marketing capabilities to service innovaiton and performance
Pérez-Cabañero, Carmen; Cruz-Ros, Sonia; … - In: International journal of business environment : IJBE 7 (2015) 1, pp. 61-78
Persistent link: https://www.econbiz.de/10011379550
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Learning orientation and market orientation as catalysts for innovation in nonprofit organizations
Choi, Sangmi - In: Nonprofit and voluntary sector quarterly 43 (2014) 2, pp. 393-413
Persistent link: https://www.econbiz.de/10010356762
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Is product innovation as effective for private labels as it is for national brands?
Abril Barrie, Carmen; Martos-Partal, Mercedes - In: Innovation: organization & management : IOM 15 (2013) 3, pp. 337-349
Persistent link: https://www.econbiz.de/10010226647
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Market orientation and entrepreneural proclivity : antecedents of innovation
Otero-Neira, Carmen; Fernández Arias, Ma Jesús; … - In: Global business review 14 (2013) 3, pp. 385-395
Persistent link: https://www.econbiz.de/10010230070