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This book investigates the concept of consumer social responsibility (CnSR) by considering the combination of … ‘consumption behaviour' and ‘social responsibility'. It puts forward a theory of responsible consumption behaviour, then models and …, research methodologies, social responsibility, corporate social responsibility, segmentation and profiling, sustainability, and …
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A consensus seems to be emerging in economics that at least three motives are at work in many strategic decisions: distributive preferences, reciprocal preferences and self-interest. An important obstacle to this research, however, has been moral biases, i.e., the distortions created by...
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