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31
The impact of American advertising humor on Taiwanese consumers
Chang, Yu Yao
;
Bandyopadhyay, Soumava
- In:
International business and economics research journal
13
(
2014
)
1
,
pp. 93-101
Persistent link: https://www.econbiz.de/10010250482
Saved in:
32
Modeling the effects of green advertising on brand image : investigating the moderating effects of product involvement using structural equation
Nagar, Komal
- In:
Journal of global marketing
28
(
2015
)
3/5
,
pp. 152-171
Persistent link: https://www.econbiz.de/10011433865
Saved in:
33
Brand management at a local scale : a case of "Ghost Awareness"
Ruão, Teresa
;
Marinho, Sandra
;
Balonas, Sara
;
Melo, …
- In:
Corporate reputation review : an international journal
19
(
2016
)
2
,
pp. 179-193
Persistent link: https://www.econbiz.de/10011552662
Saved in:
34
Navigating by the stars : investigating the actual and perceived validity of online user ratings
Langhe, Bart de
;
Fernbach, Philip M.
;
Lichtenstein, …
- In:
Journal of consumer research : JCR ; an …
42
(
2015/2016
)
6
,
pp. 817-833
Persistent link: https://www.econbiz.de/10011489715
Saved in:
35
Advertising strategies for brand image repair : the effectiveness of advertising alliances
Maehle, Natalia
;
Supphellen, Magne
- In:
Journal of marketing communications
21
(
2015
)
6
,
pp. 450-462
Persistent link: https://www.econbiz.de/10011518852
Saved in:
36
Developing a model to analyse the effects of brand costructs on word-of-mouth and purchase intention for Halal brands
Pool, Javad Khazaei
;
Najafabadi, Amir Hossein Jafari
- In:
Journal for global business advancement : JGBA
8
(
2015
)
3
,
pp. 342-353
Persistent link: https://www.econbiz.de/10011536427
Saved in:
37
The magic of branding : the role of "pledge", "turn" and "prestige" in fostering consumer trust in financial services
Moin, S. M. A.
;
Devlin, James
;
McKechnie, Sally
- In:
Journal of financial services marketing : JFSM
21
(
2016
)
2
,
pp. 113-126
Persistent link: https://www.econbiz.de/10011537494
Saved in:
38
Implicit and explicit loyalty : the role of satisfaction, trust and brand image in mobile telecommunication industry
Yeboah-Asiamah, Eric
;
Nimako, Simon Gyasi
;
Quaye, Daniel M.
- In:
International journal of business and emerging markets …
8
(
2016
)
1
,
pp. 94-115
Persistent link: https://www.econbiz.de/10011565211
Saved in:
39
Enhancing football brands' brand equity
Blumrodt, Jens
- In:
The journal of applied business research
30
(
2014
)
5
,
pp. 1551-1557
Persistent link: https://www.econbiz.de/10010470498
Saved in:
40
City branding : investigating a brand advocacy model for distinct segments
Sahin, Safak
;
Baloglu, Seyhmus
- In:
Journal of hospitality marketing & management
23
(
2014
)
3/4
,
pp. 239-265
Persistent link: https://www.econbiz.de/10010396192
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