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The effect of key factors on green consumption intention in the green hotal industry
Liu, Chin-Hung; Hong, Cheng-Yih; Li, Jian-Fa - In: Global journal of business research : GJBR 10 (2016) 2, pp. 89-101
Persistent link: https://www.econbiz.de/10011618440
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Online brand community within the integrated marketing communication system : when chocolate becomes seductive like a person
Gabrielli, Veronica; Baghi, Ilaria - In: Journal of marketing communications 22 (2016) 4, pp. 385-402
Persistent link: https://www.econbiz.de/10011612598
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Marketing mix influence on service brand equity and its dimensions
Mukherjee, Somnath; Shivani, Shradha - In: Vision : the journal of business perspective 20 (2016) 1, pp. 9-23
Persistent link: https://www.econbiz.de/10011581949
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Implicit and explicit loyalty : the role of satisfaction, trust and brand image in mobile telecommunication industry
Yeboah-Asiamah, Eric; Nimako, Simon Gyasi; Quaye, Daniel M. - In: International journal of business and emerging markets … 8 (2016) 1, pp. 94-115
Persistent link: https://www.econbiz.de/10011565211
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Customer-based brand equity and firms' performance in the telecom industry
Buzdar, Muhammad Farooq; Janjua, Saquib Yusaf; … - In: International journal of services and operations management 25 (2016) 3, pp. 334-346
Persistent link: https://www.econbiz.de/10011636519
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The effects of using pre-elite athletes as brand endorsers on purchase intent and brand image
Fraser, Nicholas; Hill, Brad; Sotiriadou, Popi - In: International journal of sport management and marketing … 16 (2016) 3/6, pp. 133-151
Persistent link: https://www.econbiz.de/10011641954
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Brand management at a local scale : a case of "Ghost Awareness"
Ruão, Teresa; Marinho, Sandra; Balonas, Sara; Melo, … - In: Corporate reputation review : an international journal 19 (2016) 2, pp. 179-193
Persistent link: https://www.econbiz.de/10011552662
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Brand switching behaviour of Muslim consumers : development of a Cnceptual
Saeed, Munazza; Azmi, Ilhaamie Binti Abdul Ghani - 2016
Persistent link: https://www.econbiz.de/10011588242
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A study of factors for private label brands' success in food, grocery and apparels
Ajay Singh; De, Debdeep - In: International journal of management practice : IJMP 9 (2016) 1, pp. 93-107
Persistent link: https://www.econbiz.de/10011591733
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Developing a model to analyse the effects of brand costructs on word-of-mouth and purchase intention for Halal brands
Pool, Javad Khazaei; Najafabadi, Amir Hossein Jafari - In: Journal for global business advancement : JGBA 8 (2015) 3, pp. 342-353
Persistent link: https://www.econbiz.de/10011536427