Showing 51 - 60 of 30,807
Persistent link: https://www.econbiz.de/10010526550
Persistent link: https://www.econbiz.de/10009751566
Persistent link: https://www.econbiz.de/10009751780
Pay What You Want (PWYW) can be an attractive marketing strategy to price discriminate between fair-minded and selfish customers, to fully penetrate a market without giving away the product for free, and to undercut competitors that use posted prices. We report on laboratory experiments that...
Persistent link: https://www.econbiz.de/10009720589
Persistent link: https://www.econbiz.de/10009721317
Persistent link: https://www.econbiz.de/10010355687
Persistent link: https://www.econbiz.de/10010361467
Persistent link: https://www.econbiz.de/10010227960
Persistent link: https://www.econbiz.de/10010384153
Persistent link: https://www.econbiz.de/10010256677