This paper reports an experiment examining the effect of social norms on pro-social behavior. We test two predictions derived from work in psychology regarding the influence of norms. The first is a "focusing" influence, whereby norms only impact behavior when an individual's attention is drawn...

Der Ausgangspunkt dieser Dissertation ist der Gedanke, dass es in dem Interesse der Gesellschaft ist, prosoziales Verhalten zu fördern. Weitaus fraglicher ist, welche Strategien geeignet sind, um dieses Ziel zu erreichen. In dieser Arbeit betrachte ich drei Maßnahmen: Die Einführung von...

This paper reports an experiment examining the effect of social norms on pro-social behavior. We test two predictions derived from work in psychology regarding the influence of norms. The first is a 'focusing' influence, whereby norms only impact behavior when an individual's attention is drawn...