Showing 31,261 - 31,270 of 31,403
Purpose – Marketing has been seen as one of the greatest problems faced by small- and medium-sized enterprises (SMEs), but simultaneously one of the most important activities for their growth and survival. Therefore, the purpose of this paper is to determine the importance and role of...
Persistent link: https://www.econbiz.de/10014903991
. However, managers are generally hesitant to outsource their communication management tasks to call centers which also service … their competitors, fearing leakage of sensitive information. Independent call centers can counter this fear by having …
Persistent link: https://www.econbiz.de/10014905017
Advancements in information and communication technologies have created unprecedented opportunities to services …
Persistent link: https://www.econbiz.de/10014905042
the third‐party signal was compared with two other signals, word‐of‐mouth communication about a service brand and … significant two‐way ordinal interaction was found between word‐of‐mouth communication and third‐party evaluation. The boosting … effect of a favorable versus an unfavorable word‐of‐mouth communication was less in the presence of a favorable third …
Persistent link: https://www.econbiz.de/10014905183
Purpose – This study aims to examine the relationship between service providers' communication style and customer … included systematic sampling of consumers of professional services. Findings – Although a service provider's communication … nature. To enhance customer satisfaction, communication characterized by high affiliation is more important in high‐ than in …
Persistent link: https://www.econbiz.de/10014905237
companies can repair trust once a trust violation has occurred. Recent research in crisis communication management suggests that … type (intentional harm v. harm due to external cause) and communication response (apology v. denial) on consumer trust … harm v. external cause) × 2 (communication response: apology v. denial) between‐subjects design was employed. Alleged price …
Persistent link: https://www.econbiz.de/10014905247
Purpose Given the role of communication in relationship development and maintenance, the purpose of this study is to … examine the multidimensional nature of relationship communication and examine its association with customers’ cognitive and … modelling on survey data collected from users of retail banking services. Findings Results show that relationship communication …
Persistent link: https://www.econbiz.de/10014906330
for understanding the effectiveness of narrative as a leadership communication tool. Design/methodology/approach – The … implications for leaders seeking effective communication tools are explored. Findings – Data presented to substantiate that … effectiveness of narrative as opposed to a traditional PowerPoint style, bulleted list, as a leadership communication tool, the …
Persistent link: https://www.econbiz.de/10014906715
Purpose – Social marketing has evolved differently in the developing and developed worlds, at times leading to different emphases on what social marketing thought and practice entail. This paper aims to document what those differences have been and provide an integrative framework to guide...
Persistent link: https://www.econbiz.de/10014907036
information about monetary policy around meetings of the FOMC. …
Persistent link: https://www.econbiz.de/10014637109