The inside scoop on boosting sales through spot-on analytics Retailers collect a huge amount of data, but don't know what to do with it. Retail Analytics not only provides a broad understanding of retail, but also shows how to put accumulated data to optimal use. Each chapter covers a different...

"The power of retail analytics is important but being able to interpret it in a way that the end business user or average shopper who wants to learn more can actually interpret and understand can be a challenge. The book will include information on current industry trends as well as why...

Intro -- Wiley & SAS Business Series -- Title Page -- Copyright -- Acknowledgments -- About the Author -- Introduction -- Chapter 1: The Changing Face of Retail -- Chapter 2: Merchandise Financial Planning -- STATISTICAL FORECASTING -- Chapter 3: Assortment Management -- UNDERSTANDING YOUR...