Purpose – The aim of this article is to explore how, and to what extent, American advertising and its consumerist messages infiltrated Irish society in the period 1922-1960. Design/methodology/approach – The article is based on an analysis of primary and secondary sources. Findings – The...

Purpose – The aim of this paper is to discuss a unique and significant article about advertising that was published in Dublin in 1910. Design/methodology/approach – The article, entitled “The advertising problem” (reproduced in its entirety in the Appendix) is analysed and...

Purpose – The purpose of this paper is to present a view of how a retail chain store and its marketing strategies impacted on shopping habits in twentieth century Ireland. Design/methodology/approach – Primary and secondary sources include company documents, oral history and press reports....

Purpose – The aim of this paper is to examine the nature of newspaper advertisements published in the Irish newspaper The Freeman's Journal . This is approached by examining the construction of a selection of printed advertisements, including the strategies used in each, which appeared in The...

Purpose – The aim of this paper is to explore the marketing strategies and tools used by W&R Jacob & Co. in the first four decades of the twentieth century. Design/methodology/approach – This paper is based on close analysis of W&R Jacob & Co. labels and other primary material supported by...