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Kundenintegrativer Marketing-M...
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Marketing
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132
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112
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108
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98
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96
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95
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94
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90
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90
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90
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83
Backhaus, Klaus
82
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79
Reinecke, Sven
76
Stauss, Bernd
74
Wirtz, Bernd W.
73
Kuß, Alfred
72
Kirchgeorg, Manfred
71
Heinemann, Gerrit
70
Silberer, Günter
69
Kaiser, Harry M.
68
McDonald, Malcolm
67
Svensson, Göran
67
Sträßer, Anne-Katrin
65
Verhoef, Peter C.
65
Albers, Sönke
62
Wilson, William W.
62
Good, Darrel L.
61
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60
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59
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Journal of the Academy of Marketing Science
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Journal of Food Distribution Research
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Journal of strategic marketing
206
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192
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Journal of marketing
185
Journal of Business & Industrial Marketing
172
European journal of marketing : EJM
171
International journal of electronic customer relationship management : IJECRM
156
Journal of marketing management : MM
154
Marketing intelligence & planning
153
International Journal of Bank Marketing
148
Journal of Consumer Marketing
144
Management Science
135
Journal of travel and tourism marketing
134
International journal of contemporary hospitality management
130
Journal of Agricultural and Applied Economics
130
Asia Pacific journal of marketing and logistics
125
essentials
124
The journal of product & brand management
123
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
122
Journal of hospitality marketing & management
122
Tourism management : research, policies, practice
122
Psychology & marketing
119
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91
Beziehungsmarketing
mit jungen Zielgruppen : Grundlagen, Strategien, Praxisbeispiele
Zanger, Cornelia
(
ed.
);
Griese, Kai-Michael
(
contributor
)
-
2000
Persistent link: https://www.econbiz.de/10001494514
Saved in:
92
Integrativ-prozessuales
Marketing
: eine Einführung ; mit durchgehender Schwarzkopf &-Henkel-Fallstudie
Mattmüller, Roland
-
2000
-
1. Aufl.
Persistent link: https://www.econbiz.de/10001459425
Saved in:
93
Lebensstilorientiertes Kulturmarketing : Besucherorientierung bei Ausstellungen und Museen
Terlutter, Ralf
-
2000
Persistent link: https://www.econbiz.de/10001461293
Saved in:
94
Kundenbindung als Kernaufgabe im
Marketing
: [Kundenpotentiale langfristig ausschöpfen]
Dittrich, Sabine
-
2000
Persistent link: https://www.econbiz.de/10001462590
Saved in:
95
Kundenempfehlungen als Marketinginstrument
Helm, Sabrina
-
2000
Persistent link: https://www.econbiz.de/10001467555
Saved in:
96
Kundenbindung als strategisches Ziel des Medienmarketing : Entwicklung eines marketingorientierten Konzeptes zur Steigerung der Leserbindung am Beispiel lokaler/regionaler Abonneme...
Rogall, Detlef
-
2000
Persistent link: https://www.econbiz.de/10001528354
Saved in:
97
Marketing
and competition in the information age : proceedings of the 28th EMAC conference, May 11 - 14, 1999, Humboldt University Berlin
Hildebrandt, Lutz
(
ed.
)
-
1999
Persistent link: https://www.econbiz.de/10001530954
Saved in:
98
Vertriebsmanagement : Organisation, Technologieeinsatz, Personal
Reichwald, Ralf
(
ed.
)
-
2000
Persistent link: https://www.econbiz.de/10001413154
Saved in:
99
Kundenzufriedenheit als Strategieelement in der Bauindustrie
Bahr, Matthias
-
1999
Persistent link: https://www.econbiz.de/10001421086
Saved in:
100
Handbook of relationship
marketing
Sheth, Jagdish N.
(
ed.
)
-
2000
Persistent link: https://www.econbiz.de/10001421986
Saved in:
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