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79
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76
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Journal of Consumer Marketing
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77991
Präferenzmessung bei Kfz-Kaskoversicherungen : Entscheidungsmodelle und deren Prognosegüte im Vergleich
Guthier, Markus
-
2008
Persistent link: https://www.econbiz.de/10004919759
Saved in:
77992
Branchenübergreifende Analyse des Aufbaus einer starken Retail Brand : Verhaltenswissenschaftliche Analyse in fünf Einzelhandelsbranchen unter Anwendung der Mehrgruppenkausalanalys...
Hälsig, Frank
-
2008
Persistent link: https://www.econbiz.de/10004919762
Saved in:
77993
Lernen in Standardisierungsprozessen : Eine Analyse der Etablierung technologischer Innovationen im Markt
Hellwig, Andrea
-
2008
Persistent link: https://www.econbiz.de/10004919764
Saved in:
77994
Anzeigenmarketing im Verlag : Eine empirische Analyse der Marketingressourcen und Marketingkompetenzen im Anzeigenmarketing von Zeitschriftenverlagen
Pelz, Richard
-
2008
Persistent link: https://www.econbiz.de/10004919783
Saved in:
77995
Revenue Management : Grundlagen und Mathematische Methoden
Klein, Robert
-
2008
Persistent link: https://www.econbiz.de/10004919788
Saved in:
77996
Marketing
Performance : Messen Analysieren Optimieren
Bauer, Hans H.
-
2006
Persistent link: https://www.econbiz.de/10004920140
Saved in:
77997
Sport-Branding : Mit Sport-Sponsoring zum Markenerfolg
Adjouri, Nicholas
-
2006
Persistent link: https://www.econbiz.de/10004920142
Saved in:
77998
Erfolgreiches Produktmanagement : Tool-Box für das professionelle Produktmanagement und Produktmarketing
Aumayr, Klaus J.
-
2006
Persistent link: https://www.econbiz.de/10004920143
Saved in:
77999
Vertriebsarbeit leicht gemacht : Die besten Strategiewerkzeuge, Checklisten und Lösungsmuster
Bernhard Frese, Mit Beiträgen
-
2006
Persistent link: https://www.econbiz.de/10004920144
Saved in:
78000
Dienstleistungscontrolling : Forum Dienstleistungsmanagement
Bruhn, Manfred
-
2006
Persistent link: https://www.econbiz.de/10004920145
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