Rural communities in Canada are facing a new reality where traditional economic bases such as agriculture, forestry, and manufacturing have eroded. The digital divide, whereby rural Canada lags in access to broadband, has created further barriers to participating in the emerging knowledge...

Purpose: Free trial is an effective strategy to gaining users’ data so as to strengthen and optimize product design. The purpose of this paper is to understand the IT companies' dynamic decision-making behavior in the free trial of IT products and services context based on a three-stage...

[Abstract]: Traditional technology adoption models identified ‘perceived ease of use’ and ‘perceived usefulness’ as the dominating factors for technology adoption. However, recent studies in healthcare have indicated that these two factors are not always reliable on their own and other...