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This is going to hurt : compassionate research methods
Hansen, Hans; Trank, Christine Quinn - In: Organizational research methods : ORM 19 (2016) 3, pp. 352-375
Persistent link: https://www.econbiz.de/10011516400
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The child–brand relationship : social interactions matter
Rodhain, Angélique; Aurier, Philippe - In: The journal of product & brand management 25 (2016) 1, pp. 84-97
Persistent link: https://www.econbiz.de/10011563041
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Practitioners as theorists : para-ethnography and the collaborative study of contemporary organizations
Islam, Gazi - In: Organizational research methods : ORM 18 (2015) 2, pp. 231-251
Persistent link: https://www.econbiz.de/10010506327
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Qualitative projective techniques in political brand image research from the perspective of young adults
Pich, Christopher; Dean, Dianne - In: Qualitative market research : an international journal 18 (2015) 1, pp. 115-144
Persistent link: https://www.econbiz.de/10010491598
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Market research methodologies : multi-method and qualitative approaches
Takhar-Lail, Amandeep (ed.); Ghorbani, Ali (contributor) - 2015
"This book brings together innovative techniques and novel designs that aid in the development of multi-method studies and investigations, focusing on vital concepts such as data validity, triangulation, and reliability"--
Persistent link: https://www.econbiz.de/10010429718
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Customer experiences as drivers of customer satisfction
Dalla Pozza, Ilaria - In: Revue Gestion 2000 : management & prospective 31 (2014) 3, pp. 115-138
Persistent link: https://www.econbiz.de/10010485120
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Intègraphy : a multi-method approach to situational analysis
Levy, Sidney J.; Kellstadt, Charles H. - In: Journal of business research : JBR 65 (2012) 7, pp. 1073-1077
Persistent link: https://www.econbiz.de/10009562162
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Gruppendiskussionsverfahren
Blank, Renate - In: Qualitative Marktforschung in Theorie und Praxis : …, (pp. 289-312). 2011
Persistent link: https://www.econbiz.de/10009232636
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Qualitative Interviews
Mey, Günter; Mruck, Katja - In: Qualitative Marktforschung in Theorie und Praxis : …, (pp. 257-288). 2011
Persistent link: https://www.econbiz.de/10009232637
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Qualitative Stichprobenkonzepte
Schreier, Margit - In: Qualitative Marktforschung in Theorie und Praxis : …, (pp. 241-256). 2011
Persistent link: https://www.econbiz.de/10009232638