Naumovska, Ljupka; Serafimovic, Gordana; Efremov, Ljupco - In: UTMS journal of economics / University of Tourism and … 10 (2019) 1, pp. 125-134
The children’s influence on the parent’s buying behavior as well as on the family budget was neglected in the past. In … today’s modern lifestyles, dominated by technological devices and digital media, children are greatly exposed to ads and …, taking into account that children are exposed to digital media unattended and most of the time conditioned by their parents …