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Marketing renaissance: How research in emerging markets advances marketing science and practice
Burgess, Steven Michael; Steenkamp, Jan-Benedict E.M. - In: International journal of research in marketing : IJRM ; … 23 (2006) 4, pp. 337-356
Persistent link: https://www.econbiz.de/10007396060
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Editorial: Introduction to the Special Issue on Marketing in Emerging Markets
Burgess, Steven Michael; Steenkamp, Jan-Benedict E.M. - In: International journal of research in marketing : IJRM ; … 30 (2013) 1, pp. 1-3
Persistent link: https://www.econbiz.de/10010071888
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Market orientation and performance at the "base of the pyramid" : the case of Zimbabwean retailers ; Report No. 06-104
Burgess, Steven Michael; Nyajeka, Pfavai - In: MSI reports : working paper series (2006) 1, pp. 89-115
Persistent link: https://www.econbiz.de/10009893454
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Within-country diversity: Is it the key to South Africa's prosperity in a changing world?
Burgess, Steven Michael - In: International journal of advertising : the quarterly … 22 (2003) 2, pp. 157-182
Persistent link: https://www.econbiz.de/10008118228