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Editorial: Why empirical generalizations matter
Precourt, Geoffrey - In: Journal of advertising research 49 (2009) 2, pp. 113-114
Persistent link: https://www.econbiz.de/10003860356
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Editorial: Season of plenty
Precourt, Geoffrey - In: Journal of advertising research 50 (2010) 4, pp. 345-346
Persistent link: https://www.econbiz.de/10008857221
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How does brand marketing work in advertising?
Precourt, Geoffrey - In: Journal of advertising research 55 (2015) 3, pp. 230-231
Persistent link: https://www.econbiz.de/10011397032
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How word of mouth works in advertising
Precourt, Geoffrey - In: Journal of advertising research 55 (2015) 1, pp. 2-3
Persistent link: https://www.econbiz.de/10010520805
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Editorial: What we know about TV Today (and tomorrow)
Precourt, Geoffrey - In: Journal of advertising research 53 (2013) 1, pp. 3-4
Persistent link: https://www.econbiz.de/10009745884
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Lessons from a legend
Precourt, Geoffrey - In: Journal of advertising research 52 (2012) 2, pp. 137
Persistent link: https://www.econbiz.de/10009618404
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Editor's letter: What do we know about social media?
Precourt, Geoffrey - In: Journal of advertising research 54 (2014) 1, pp. 4-5
Persistent link: https://www.econbiz.de/10010354612
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What we know about new mixes in media marketing
Precourt, Geoffrey - In: Journal of advertising research 53 (2013) 4, pp. 356-357
Persistent link: https://www.econbiz.de/10010245618
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What do we know about peer-to-peer advertising?
Precourt, Geoffrey - In: Journal of advertising research 54 (2014) 2, pp. 124-125
Persistent link: https://www.econbiz.de/10010383798
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What do we know about multicultural marketing?
Precourt, Geoffrey - In: Journal of advertising research 54 (2014) 3, pp. 252-253
Persistent link: https://www.econbiz.de/10010419887