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EDITORIAL - What We Know About Advertising
Precourt, Geoffrey - In: Journal of advertising research 53 (2013) 2, pp. 121-122
Persistent link: https://www.econbiz.de/10010145071
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EDITORIAL - Shopper Marketing and the Digital Last Mile
Precourt, Geoffrey - In: Journal of advertising research 52 (2012) 3, pp. 279-281
Persistent link: https://www.econbiz.de/10010038386
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Always On: Advertising, Marketing and Media in an Era of Consumer Control
Vollmer, Christopher; Precourt, Geoffrey; O'Donohoe, … - In: International journal of advertising : the quarterly … 27 (2008) 4, pp. 667
Persistent link: https://www.econbiz.de/10008112549
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EDITORIAL - A Crisis of Marketing Conscience
Precourt, Geoffrey - In: Journal of advertising research 51 (2011) 3, pp. 451-453
Persistent link: https://www.econbiz.de/10009795269
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EDITORIAL - At 50, the Journal Looks Back ... and Ahead: We Celebrate a Half-Century of Seminal Thinking
West, Douglas; George Chiagouris, Larry; Precourt, Geoffrey - In: Journal of advertising research 51 (2011) 1, pp. 2-6
Persistent link: https://www.econbiz.de/10008993738
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EDITORIAL - The Future of Marketing Research
Precourt, Geoffrey - In: Journal of advertising research 51 (2011) 1, pp. 207-209
Persistent link: https://www.econbiz.de/10008993750
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EDITORIAL - New Models for a New Age of Research
Precourt, Geoffrey - In: Journal of advertising research 51 (2011) 2, pp. 333-335
Persistent link: https://www.econbiz.de/10009187050
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EDITORIAL - Engaging with Digital China
Precourt, Geoffrey - In: Journal of advertising research 51 (2011) 4, pp. 553-555
Persistent link: https://www.econbiz.de/10009815778