"Learn how fashion lines are designed, manufactured, marketed, and distributed. The book covers the full supply chain - from textiles to fashion brand production to retailing - as well as supply chain management, and competitive strategies, so that you can be successful in your future career....

Purpose – As an effort to identify the underlying determinants of compulsive buying, this study seeks to examine fashion orientation, a fashion‐related variable, as a direct antecedent of compulsive buying and as an indirect antecedent of compulsive buying through credit card use....

The purposes of this study were to investigate components of apparel Web sites and to examine whether differences existed among the types of Web retailers in their components. Thirty‐six apparel Web sites were classified into four categories: virtual e‐retailer, catalog company,...

Purpose – This study examines the impacts of fashion innovativeness and materialism on young Korean consumers' attitudes toward online purchasing of foreign fashion goods across national borders through local e‐commerce enablers and the moderating effect of internet innovativeness on these...

Purpose – To comprehend tablet catalog marketing, the purpose of this paper is to obtain an integrated descriptive analysis of tablet catalogs and to compare the value propositions between retailers’ and aggregators’ applications (apps). Design/methodology/approach – A total of 28 tablet...