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Wie Werte Marken stark machen : mit dem Leitsystem für werteorientierte Markenführung mehr gesellschaftlichen Impact erzielen
Rieke, Nina
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Schwingen, Hans-Christian
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2021
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1. Auflage
Persistent link: https://www.econbiz.de/10012630983
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Marken im Wertedilemma
Rieke, Nina
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Schwingen, Hans-Christian
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Harvard-Business-Manager : das Wissen der Besten
44
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2022
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5
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pp. 60-61
Persistent link: https://www.econbiz.de/10013191220
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