In this chapter, we provide an in-depth observation on the case where a corporation proactively react to social needs and adopt them into its sustainability strategy. In particular, we focus on a case of Hyundai Motor Company (HMC) and its CSR activities that foster social enterprises. By...

This book examines green management practices among top-performing companies operating on the Chinese mainland. It begins with the question: what constitutes a “green” company? Is this definition different when we consider China’s sustainability efforts? Taken into consideration are such...