Ramadani, Veland (ed.); Ahmad Alserhan, Bakr Bin (ed.); … - Global Islamic Marketing Conference <12., 2021, Alanya> - 2023
This book presents selected chapters from the proceedings of the 12th Global Islamic Marketing Conference (June 2021 …). The chapters provide an up-to-date overview of research and insights into Islamic business practices in general and … Islamic marketing strategies in particular. Papers include topics such as understanding Muslim consumer behavior, services …