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Selection as a new product development process: the case of Vertical Branding, Inc.

Pitta, Dennis - In: Journal of Product & Brand Management 16 (2007) 6, pp. 432-436

Purpose – The purpose of the paper is to describe a practice that has implications for increasing product innovation in … innovation. The paper finds that the subject company capitalized on a supply of products and product concepts generated …

Persistent link: https://www.econbiz.de/10014895996

Consumer innovativeness and consumer acceptance of brand extensions

Henry Xie, Yu - In: Journal of Product & Brand Management 17 (2008) 4, pp. 235-243

Purpose – This paper attempts to examine the relationship between consumer innovativeness and consumers' acceptance of brand extensions. Design/methodology/approach – This is a conceptual paper that builds upon the extant literature of consumer innovativeness and brand extensions. A number...

Persistent link: https://www.econbiz.de/10014896029

The performance benefits of being brand‐orientated

Yin Wong, Ho; Merrilees, Bill - In: Journal of Product & Brand Management 17 (2008) 6, pp. 372-383

also exerts another, less direct influence on performance, via brand distinctiveness. Innovation mediates the influence of …

Persistent link: https://www.econbiz.de/10014896046

Different Thinking: Creative Strategies for Developing the Innovative Business

Roy, Abhijit - In: Journal of Product & Brand Management 17 (2008) 6, pp. 420-421

Persistent link: https://www.econbiz.de/10014896052

Developing new corporate understanding of an existing product

Gofman, Alex; Moskowitz, Howard R.; Mets, Tõnis - In: Journal of Product & Brand Management 18 (2009) 2, pp. 84-94

Purpose – Innovation cannot come without in‐depth understanding of the product and its consumer perception. This paper …

Persistent link: https://www.econbiz.de/10014896070

Brand leadership and product innovation as firm strategies in global food markets

Gehlhar, Mark J.; Regmi, Anita; Stefanou, Spiro E.; … - In: Journal of Product & Brand Management 18 (2009) 2, pp. 115-126

Purpose – This paper aims to understand the motivations for product innovation and brand leadership using a series of … innovation, product innovation, and the firm's resource base and market orientation. Findings – The cases suggest that process … innovation supports product innovation as firms implement strategies to differentiate their products. Response to changing demand …

Persistent link: https://www.econbiz.de/10014896073

Corporate brand reputation and the adoption of innovations

Corkindale, David; Belder, Marcus - In: Journal of Product & Brand Management 18 (2009) 4, pp. 242-250

the CB effect on innovation adoption is given. CB is indicated to have two components: emotive and factual. Those managing …

Persistent link: https://www.econbiz.de/10014896093

From Concept to Consumer: How to Turn Ideas into Money

Hazlett, Kirk - In: Journal of Product & Brand Management 18 (2009) 4, pp. 314-315

Persistent link: https://www.econbiz.de/10014896102

New product development: an overlooked but critical course

Lantos, Geoffrey P.; Brady, Donald L.; McCaskey, Patrick H. - In: Journal of Product & Brand Management 18 (2009) 6, pp. 425-436

Purpose – This paper aims to examine the felt need for new products in organizations, the nature of the new product development (NPD) discipline, and the usefulness of NPD education, in order to show the importance of the paper's analysis of the dearth of NPD courses in AACSB‐accredited...

Persistent link: https://www.econbiz.de/10014896118

Creating a culture of innovation at Portugal Telecom

Pitta, Dennis A. - In: Journal of Product & Brand Management 18 (2009) 6, pp. 448-451

organizational innovation. Design/methodology/approach – The case describes an approach to boost the problem solving and innovation … organizational development to innovation. The process may not be applicable to all businesses but Portugal Telecom (PT) accomplished … an extensive change in corporate culture. By carefully designing an innovation program with valuable incentives made more …

Persistent link: https://www.econbiz.de/10014896120