Because of the potential malleability of stated and revealed preferences for new food technologies and attributes, this research sought to determine consumers' food value systems by utilizing recent advances in best-worst scaling. Based on previous literature related to human values and food...

Consumers have shown an increasing interest in not only how their food is produced, but also who benefits from their food purchase. In some cases, such as organics, food is marketed as being produced in an 'equitable' food system. But are consumers willing to pay for a fair food system? Using a...

Purpose: The purpose of this paper is to examine the optimizing behavior of agricultural supply and marketing cooperatives in the US Midwestern states. Design/methodology/approach: This paper uses firm-level data from CoBank, the primary lender to agricultural cooperatives, to evaluate...

Purpose: The purpose of this paper is to examine the financial condition and ability of farmer cooperatives to withstand significant increases in bad debt expense. Design/methodology/approach: A unique data set of farmer cooperative financial statements that spans from 1996 to 2019 is used to...

This study develops an alternative way of identifying the heterogeneity of WTP estimates for product attributes. The alternative approach combines mixed logit models with a latent segmentation method (MLS). First, the combined MLS approach estimates a mixed logit model and retrieve individual...