Marian, Ursachi George; Ursachi (Horodnic) Ioana Alexandra - In: Ovidius University Annals, Economic Sciences Series XI (2011) 1, pp. 2223-2228
reliability and validity of instruments used in qualitative and quantitative marketing research. The third part of the paper … review a series of articles on the estimators of reliability, on their power, on their strengths and weaknesses. The … conclusions of the research paper urges to research on the factors that influence the values of reliability estimators to …