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In 2008, the Romanian Society of Radio-broadcasting (SRR) decided to benefit of the „honorable” of 80th anniversary of the Romanian public radio to elaborate and apply a strategy of creating a new image of SRR to assure the approach of an European profile well outlined and recognized so. The...
Persistent link: https://www.econbiz.de/10008498146
After a prolonged and complex process of reconstruction, extension and modernization, Central University Library "Carol I" in Bucharest has re-opened to public access in November 2001, bringing a new concept on what library services should mean. Under these auspicious circumstances, the...
Persistent link: https://www.econbiz.de/10008492154
The present work proposes to analyze the importance of tourism in the development of an urban area. Taking into consideration the areas with touring potential existing in Romania, we chose Brasov, whose variety of resources in this field, can offer countless possibilities of developing the area....
Persistent link: https://www.econbiz.de/10008752268
In a small town from Lapland, near the Arctic Circle, lives the most beloved character that each of the children, smaller or larger, is waiting for him to bring gifts on the 25th of December. Santa Clause has set up his headquarters in Rovaniemi, in the north of Finland, the country’s most...
Persistent link: https://www.econbiz.de/10008763289
An analysis of the macroeconomic indicators for Malaysia show that tourism represents a gold mine: in just a few years, the number of tourists has tripled and revenue from this area have increased in only 16 years, over eight times, and the country has reached the top 10 most visited countries...
Persistent link: https://www.econbiz.de/10009143390
Museums are institutions that collect, research, promote and interpret objects (Sandell and Janes, 2007). It was insisted on the idea that the whole existence of the museums depends on the possession of a collection (McLean, 1994). While the collection’s care and interpretation are recognized...
Persistent link: https://www.econbiz.de/10008475014
The study presents the key elements of the branding strategy applied by Vienna and the main target markets and the quantitative and qualitative effects, with an emphasis on the target group consisting of Romanian tourists, which is a priority market for the city. In the second part of the study,...
Persistent link: https://www.econbiz.de/10011207970
Nowadays, marketing has become a central part of libraries’ interest worldwide. Their motivation is varied: the missions of organizations have lost compatibility with market demand, budgets are low, while their units require more funds, the increase in the competition for funding, the harsh...
Persistent link: https://www.econbiz.de/10004997843
Acest articol prezinta orasele sub aspect istoric aratand cum progresul tehnologic a influentat avantajul competitiv, economiile de scara si economiile aglomerarilor si cum aceste schimbari au favorizat dezvoltarea oraselor. Schimbarile in tehnologie au determinat cresterea sau declinul oraselor...
Persistent link: https://www.econbiz.de/10005590777
Bucharest is still looking for its identity. Reported in the national brand – that is still in an incipient phase, it can play two roles: whether as ingredient for the country brand, the capital becoming an element included on the list of values promoted at national level, or as a landmark,...
Persistent link: https://www.econbiz.de/10008491380