POPESCU, Ruxandra Irina; CORBOS, Razvan-Andrei - In: Management and Marketing Journal VIII (2010) 2, pp. 273-286
In a small town from Lapland, near the Arctic Circle, lives the most beloved character that each of the children, smaller or larger, is waiting for him to bring gifts on the 25th of December. Santa Clause has set up his headquarters in Rovaniemi, in the north of Finland, the country’s most...