Kooten, G Cornelis van; Krcmar, Emina; Bulte, Erwin H - In: American Journal of Agricultural Economics 83 (2001) 3, pp. 487-500
In this article, we consider uncertain preferences for non-market goods, but we move away from a probabilistic representation of uncertainty and propose the use of fuzzy contingent valuation. We assume that a decision maker never fully knows her own utility function and we treat utility as a...