Ranf, Diana Elena; Todarita, Elida - In: Annales Universitatis Apulensis Series Oeconomica 2 (2009) 11, pp. 20-20
This article wants to respond to a number of critical questions aboutalliances. First of all ‘Why alliances’, than ‘What is alliance management and howshould it operate’; ‘which is the role played by an alliance manager’, How should topperforming managers act and finally...