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Advertising Activity and its Importance in Management on the Example OF SME’s Enterprise X

NOVAK-MARCINCIN, Jozef; MODRAK, Vladimir; OKWIET, … - In: Romanian Statistical Review Supplement 60 (2012) 4, pp. 201-208

“Advertising lever trade "- it is not possible to determine the author of these "winged words", but we know that this … slogan reviewers whole truth about the role of advertising performance throughout the economy and how its effective use may … contribute to the development of every enterprise operating in the national, regional or local market. Nowadays, there is an …

Persistent link: https://www.econbiz.de/10010859954

The Impact of Persuasive Communication in Advertising

COGALNICEANU, Natalia - In: REVISTA DE MANAGEMENT COMPARAT INTERNATIONAL/REVIEW OF … 12 (2011) 6, pp. 233-238

Persuasive speeches and actions in the business world have become in time the most crucial elements, we might even say existential. Whether through negotiation or through manipulation, the partners or opponents, directs their efforts to obtain material benefits and/or emotional. The contemporary...

Persistent link: https://www.econbiz.de/10009650130

Marketing Your Accounting Practice Effectively

Giladi, Kreindy - 2013

As a result of increased competition, accounting practitioners must develop a marketing strategy, or if they already have one in place, ascertain that it is truly effective. The authors describe a questionnaire that may be used by accounting firms to help them determine and satisfy their...

Persistent link: https://www.econbiz.de/10013074879

Is Your Accounting Firm Truly Marketing Oriented? A Checklist

Friedman, Hershey H. - 2013

The authors demonstrate how a firm can determine whether it is really marketing oriented, i.e., following the marketing concept, the philosophy that considers satisfying the customer the major purpose of the organization. A nine-question checklist is provided for a firm to use in evaluating...

Persistent link: https://www.econbiz.de/10013074929

Building a Sustainable Competitive Advantage for Multi-Level Marketing (MLM) Firms : An Empirical Investigation of Contributing Factors

Keong, Lee Siew - 2019

Purpose - The purpose of this research is to investigate the factors contributing to sustainable competitive advantage for multi-level marketing (MLM) firms in Malaysia. The selected variables in this study are company image, product innovation, leadership, distributor rewards system and...

Persistent link: https://www.econbiz.de/10012889678

N-REL: a comprehensive framework of social media marketing strategic actions for marketing organizations

Sejati Ananda, Artha; Hernández-García, Ángel; … - In: Journal of innovation & knowledge : JIK 1 (2016) 3, pp. 170-180

Despite the increasing and ubiquitous use of social media for business activities, scholar research on social media marketing strategy is scant and companies deploy their social media marketing strategies guided by intuition or trial and error. This study proposes a comprehensive framework that...

Persistent link: https://www.econbiz.de/10011846898

Is necessity the mother of disruption?

Preißner, Stephanie; Raasch, Christina; Schweisfurth, Tim - 2017

This study investigates the origins of disruptive innovation. According to the canonical model, disruptive innovations do not originate from existing customers - in contrast with what the user innovation literature would predict. We compiled a unique historical and content-analytic dataset based...

Persistent link: https://www.econbiz.de/10011764815

Sustainable marketing strategies : creating business value by meeting consumer expectation

Trivedi, Krunal; Trivedi, Pooja; Goswami, Vandana - In: International journal of management, economics and … 7 (2018) 2, pp. 186-205

Sustainable Marketing strategies are unavoidable for 21st century businesses. Companies have started investing huge amount on these activities. Consumers do expect companies to adopt sustainable strategies but realizing one's need is the only drive for any consumer. Thus, there is gap between...

Persistent link: https://www.econbiz.de/10011871439

MODERN FORMS OF PROMOTION OF THE TOURISM PRODUCTS IN A TRAVEL AGENCY

IONESCU, Ion Gr. - In: SEA - Practical Application of Science (2015) 7, pp. 321-328

Given the highly complex nature of tourism activity, the structure of each company, but and the issue of marketing programs, which is very diverse, it seeks to adapt them to the specific needs of each facility, in order to thereby contribute to the improvement work their leadership. To...

Persistent link: https://www.econbiz.de/10011268754

Critical understanding of existing entrepreneurial marketing models : 2002 - 2022

Nwankwo, Cosmas Anayochukwu; Kanyangale, MacDonald Isaac - In: Foundations of Management : the journal of Warsaw … 15 (2023) 1, pp. 89-100

With the consistent failure of small and medium enterprises (SMEs) globally, many scholars have developed entrepreneurial marketing (EM) models that are aimed at reducing the failure frequently experienced. The aim of this paper is to critically review the different EM models from 2002 to 2022....

Persistent link: https://www.econbiz.de/10014507346

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